Marketing Director
About SunnyDays Therapy:
The future is bright with SunnyDays Therapy! SunnyDays Therapy is a growing pediatric clinic offering
Speech Therapy, Occupational Therapy and Physical Therapy services. We are here to grow minds,
bodies, and spirits by providing therapy services that address children holistically and in a
nonjudgmental manner. We strive to continually improve our state-of-the-art treatment techniques and
to create a practice model that both parents and therapists love. We value honesty and creativity, and
we respect the clients, therapists, partners, and community we serve.
Why Join Our Team:
- Unique work environment where each team member is valued and supported to do their best work
- We promote flexibility and embrace work/life balance
- We are expanding fast with many opportunities for professional growth
- Our amazing company culture – team members genuinely care about each other and have fun together!
- Our clients love us
Our Locations:
We currently have clinics in Chanhassen, Maple Grove, Minnetonka, St Michael/Albertville, Monticello,
and Waconia.
Schedule:
This is a full-time, hybrid or remote position which will require working from our clinics at times with
occasional travel for events, meetings, and conferences.
Marketing Director Position Summary:
The Marketing Director will lead the development and execution of comprehensive marketing strategies
to grow the SunnyDays Therapy brand and business. This role requires a strategic thinker with a deep
understanding of digital marketing and brand management. The Marketing Director will serve as a
member of the SunnyDays Therapy Leadership Team and will work closely with cross-functional teams,
including business development, sales, product development, human resources, and creative
departments, to ensure marketing initiatives align with business objectives and support talent
acquisition efforts.
Key Responsibilities:
- Strategic Planning: Develop and execute comprehensive marketing plans, including market analysis,
brand positioning, and promotional strategies to meet organizational goals.
- Brand Management: Oversee brand development and ensure brand consistency across all
marketing channels and communications.
- Digital Marketing: Lead digital marketing efforts, including SEO, SEM, email marketing, content
marketing, and social media strategies.
- Campaign Management: Plan and manage marketing campaigns, including new clinic openings,
promotions, and events.
- Market Research: Conduct market research and competitive analysis to identify trends, target
markets, and new opportunities.
- Team Leadership: Build, lead, and mentor a high-performing marketing team, providing clear
direction and setting measurable goals.
- Budget Management: Manage the marketing budget, ensuring optimal allocation of resources to
achieve the highest return on investment (ROI).
- Partnerships & Collaborations: Develop relationships with external partners, including agencies,
influencers, and media outlets, to enhance marketing reach.
- Analytics & Reporting: Monitor and analyze marketing performance metrics and provide regular
reports to senior management, adjusting strategies as needed.
- Recruitment Marketing: Collaborate with the Human Resources department to create and
implement marketing strategies aimed at enhancing employer branding and supporting recruitment
efforts. This includes developing content and campaigns to attract top talent and leveraging social
media, job boards, and other digital platforms to promote job openings and company culture.
Salary and Benefits:
We offer a competitive salary with annual bonus potential and annual performance-based increases. We
also offer a competitive benefits package including:
- Health Insurance
- Dental Insurance
- Vision Insurance
- Health Savings Account
- Short Term Disability
- Retirement Plan
- Paid Holidays
- PTO
- Referral Program
- Student Loan Repayment
Required Qualifications:
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
- 7+ years of experience in marketing, with at least 3 years in a leadership role.
- Proven track record of developing and executing successful marketing strategies.
- Strong knowledge of digital marketing tools and platforms (e.g., Google Analytics, SEO tools, CRM
systems).
- Excellent leadership, communication, and project management skills.
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Creative thinker with strong problem-solving skills.
Preferred Skills:
